Sharpen Your Competitive Edge

man on ropes in gym

If you’re an agent with a book of sports and wellness clients, you know better than anyone that on a scale of one to 10, competition for business in the $36 billion U.S. gym, health and fitness market is an 11.

As the industry rebounds to pre-pandemic levels and continues growing rapidly, there’s plenty of opportunity for agents, particularly with franchise fitness facilities. Ownership groups are securing funding at a fast pace, opening more and more locations across the country and aren’t showing signs of slowing down any time soon. In fact, The Wall Street Journal recently reported that “gym operators … have attracted hundreds of millions of dollars from private fund managers in recent months” in its story, “Wall Street Bets on Gym Chains’ Getting Back in Shape.”

This can translate to growth for your business, too — if you continually sharpen your edge and stay at the top of your game.

Chris Smyth, Director of our Sports & Wellness program, shares expert tips in Rough Notes Magazine on how to ensure you’re well-positioned to win and retain franchise fitness accounts by going beyond pricing and adding value as a strategic growth partner.

Read the full article here.